How I used UX research to uncover opportunities to simplify Germany’s immigration process

I led the research and concept exploration: planning and conducting qualitative research, synthesizing insights across multiple sources, mapping stakeholder pain points, framing design opportunities, and shaping a concept-level solution.

UX Research

How I used UX research to uncover opportunities to simplify Germany’s immigration process

I led the research and concept exploration: planning and conducting qualitative research, synthesizing insights across multiple sources, mapping stakeholder pain points, framing design opportunities, and shaping a concept-level solution.

UX Research

How I used UX research to uncover opportunities to simplify Germany’s immigration process

I led the research and concept exploration: planning and conducting qualitative research, synthesizing insights across multiple sources, mapping stakeholder pain points, framing design opportunities, and shaping a concept-level solution.

UX Research

DOMAIN

GovTech/Research

Role

Designer & PM

Service

UX Research

DOMAIN

GovTech/Research

Role

Designer & PM

Service

UX Research

DOMAIN

GovTech/Research

Role

Designer & PM

Service

UX Research

Ease Service Design Immigration Tool UX Research
Ease Service Design Immigration Tool UX Research
Ease Service Design Immigration Tool UX Research

Background

Background

Background

Immigration in Germany is one of the most stressful experiences for migrants, and not much better for officers

Foreign workers and students often describe the process as confusing, slow, and emotionally exhausting. Requirements are unclear, documents are frequently missing, communication happens via email, and language barriers increase every small mistake.

Context

Ease is a concept project exploring how digitalization could improve the immigration experience for foreign workers and students in Germany.

The project focuses on:

  • bureaucratic complexity

  • communication gaps between applicants and officers

  • long waiting times and lack of transparency

  • language barriers across all stages of the process

The goal was not to redesign the entire system, but to identify high-impact opportunities where UX and digital workflows could meaningfully reduce pain on both sides.

Situation & constraints

This was a time-boxed research and concept project.

Constraints:

  • Duration: 2 weeks

  • No access to live government systems

  • Highly regulated, legally sensitive domain

  • Multiple user groups with conflicting needs

Given these constraints, the focus was on depth of understanding, not on implementation.

The challenge

The German immigration process affects multiple stakeholders:

  • Applicants (students and foreign workers)

  • Immigration officers

  • Regional offices, each operating under different pressures

The core challenge was:

How might we reduce uncertainty, delays, and frustration in the immigration process, while maintaining legal accuracy and trust?

Dashboard
Dashboard
Dashboard

Work Highlight

Work Highlight

Work Highlight

Research approach

I combined qualitative research with desk research to capture both lived experience and systemic constraints.

Methods:

  • 1:1 interviews

  • Secondary research

  • Forum and community analysis

  • Stakeholder mapping

  • Videos and testimonials

Sources included:

  • Reddit and expat forums

  • News articles and investigative reports

  • Official German government websites

This allowed me to triangulate insights and identify recurring patterns rather than isolated complaints.

Key stakeholder pain points

Applicants (workers & students)

  • Don’t know where to start or what applies to them

  • Wait weeks between submissions and appointments

  • Receive unclear or delayed responses

  • Struggle with German-only communication (mostly)

Immigration officers

  • Overloaded with administrative coordination

  • Applicants arrive with missing or incorrect documents

  • Language barriers slow down case handling

  • Processes vary significantly by region

One officer noted that cities like Frankfurt experience the highest pressure due to volume and diversity of cases.

Key insights
  • Email-based workflows create operational friction
    Weeks can pass between submissions and responses, increasing backlog.

  • Unclear documentation requirements cause repeated work
    Missing one document often means rescheduling an entire appointment.

  • Language barriers increase every mistake
    Officers spend significant time clarifying instructions instead of evaluating cases.

  • Digitalization is inconsistent
    Only a few cities accept online forms; most processes still rely on email and hand-in documents.

  • Emotional stress impacts long-term decisions
    Many applicants describe the process as a “nightmare” or a reason to leave Germany.

These insights highlighted that the problem is not only bureaucratic, it is experiential and emotional.

Opportunity areas

Rather than proposing a full system change, I focused on high-leverage opportunities.

Key opportunities identified:

  • Transparency
    Real-time status tracking and clear next steps

  • Standardization
    Digital document submission and validation

  • Guidance
    Personalized, multilingual step-by-step flows

  • Focus for officers
    Reducing administrative coordination to free time for decision-making

Concept: Ease

Ease is a concept for a digital immigration assistant supporting both applicants and officers.

For applicants:

  • Guided digital application flow

  • Multilingual instructions (EN / DE / others)

  • Secure document upload and validation

  • Real-time progress tracking

For officers:

  • Centralized case dashboard

  • Automatic document checks

  • Task prioritization

  • Standardized communication templates

Customer Journey Map - Founder
Customer Journey Map - Founder
Customer Journey Map - Founder
Customer Journey Map - Founder
Customer Journey Map - Founder
Customer Journey Map - Founder

Result

Result

Result

Potential impact (concept-level)

As a concept, Ease explores how digitalization could improve efficiency and experience if implemented.

Potential outcomes:

  • ↓ Application backlog by 40–50%

  • ↓ Waiting times by ~30%

  • ↑ Applicant clarity and satisfaction

  • ↓ Email traffic for officers

These figures represent projected impact based on research patterns, not measured results.

What I learned
  • Bureaucratic systems fail users first through uncertainty

  • Language is a core UX challenge in public services

  • Reducing cognitive load can be as impactful as speeding up processes

  • Research can uncover opportunities even in highly constrained systems

This project strengthened my ability to conduct research in complex, regulated environments and translate systemic pain points into actionable design opportunities.

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